Coffee Truck eBook
Coffee, Cash, and Freedom: Transform Your Life with a Coffee Truck
I was a burned out paramedic. I spent 7 years on Albuquerque Ambulance working night shift for pennies. Needing escape, I got a corporate job. So then I became a cog in the corporate machine, working tirelessly day in and day out with little to show for it? Busting my butt to make someone else rich. I needed to figure a way out.
Finds Freedom.
Enter the Coffee Truck. In the Fall of 2014, I bought a 1974 Vintage Scamp Trailer and began the build out. No construction experience. No Barista Experience.
I spent months gutting the trailer and rebuilding it to my city’s permit specification. I scoured the internet trying to find out more about restaurant code, RV Water systems and barista equipment.
In the process, I learned so much about coffee, trailers, restaurants and the food truck industry. But my education was costly. Over $4,000 in mistakes…
In 2015, I launched Green Joe Coffee Truck and my life hasn’t been the same since.
Learn from 10 years of Experience
Less Mistakes = More Profit
There are some really good reasons to Launch a Coffee Truck Business:
Autonomy:
Take control of your life and build a business that reflects your values and passions.
Purpose:
Rediscover your purpose and pursue your entrepreneurial dreams.
Freedom:
Say goodbye to endless workweeks and hello to a lifestyle that prioritizes quality time with loved ones.
Delegate with Ease:
Detailed plans for easy delegation, ensuring smooth construction.
Fulfillment:
Experience the satisfaction of building something meaningful and lasting from the ground up.
Passion:
Fuel your journey with unwavering passion and determination, knowing that every step brings you closer to your goals.
Work-Life Balance:
Say farewell to exhausting workweeks and hello to part-time hours with full-time income.
Quality Time:
Reconnect with loved ones on weekends, cherishing moments that truly matter.
Lesson 1: Are Coffee Trucks Profitable?
The very first step in determining the viability of a business is determining its profitability.
Figuring out how much you will make has a couple of separate variables you need to breakdown:
- The Profit from Each Cup.
This equation requires you to look up each and every ingredient in the cup and break it down by serving size. But guess what? We did it for you. - The Monthly Expenses.
Again, months and months of research done for you.. Here’s where my experience pays off.
Insurance, POS, vehicle maintenance, Marketing, Fuel, Website, Internet, Storage, Commissary, I also added in the schedule for when you should maintain your coffee equipment.
- Start Up Cost
Different codes/health regulations have different start up costs, so we gave this a range.How much do the different trailers and trucks cost?
How much will the equipment cost?
The Top 3 Espresso Machines for Mobile Coffee
If You Contract the Labor, how much will it cost? Plumber? Electrician? Contractor?
What Permits Do You Need to Start a Mobile Coffee Truck or Trailer?
Should You Start with a Truck or Trailer?
Should You Start with a Cart or Trailer?
How to Price your Menu
How to Maximize Catering Profits
Lesson 2: How to Raise Money to Open a Mobile Coffee Business
Raising capital is the most common set back for launching a business. In this eBook we discuss multiple different options for how to raise the capital to Launch your Dreams!
- How to Obtain a Loan
- Different types of Funding Explained
- The 5 C’s of Borrowing
- SBA Loans and How to Apply & How to Get Approved
- Pitfalls to Avoid
- CDFI’s and why you need to know about them
- How to Apply for Grants
- BombProof Best Method for Obtaining Funding
Lesson 3: Profit Projection: Determining How Much Money You’ll Make
One of the single, most hardest questions to answer, we need to dive deep to get all the info to make this Dream Happen!
- How to go from Side Hustle to Full Time
- Profit Prediction Formula
- Variables that Contribute to Profits
- How to Pick a Good Location
- How to Approach Landowners
Lesson 4: Sourcing Coffee: How to Find Coffee that Keeps Customers Craving More
Quality is key. Good marketing gets them to your truck, good coffee keeps them there.
- How to Find a Great Coffee Roaster
- How to Pick Amazing Beans
- How to do a Proper Cupping
- How to Build a Great Menu
- Menu Items: Explained
- Sample Menu
- How to Price Menu Items
- How to Price Catering
Lesson 5: Cost of Goods
Know how much you'll make!
- Cost per Cup of Coffee
- Cost per Latte
- Cost per Frappe
- Links to Cheapest Cups
- Materials Need to Make each cup
Lesson 6: Equipment Recommendations
Espresso Machines
- Brands Recommendations
- Model Recommendations
- Characteristics of Quality Machines for Mobile Coffee
Espresso Grinders
- Brand & Model Recommendations
Coffee Brewer
- Different Brew Techniques
- Brand Recommendations
Blender
- Brand Recommendations
Generator
- Brand Recommendations
- How to Distribute Power
Lesson 8: Code & Regulations
- Finding your Regulations
- Health Department
- Walls, Floors, Counters, Windows, Doors
- Plumbing, Sinks, Tanks, Pump
- Fire Department
Lesson 9: Menu
- Sample Menu
- Pricing
- Food
- Competition
