Running a successful coffee business isn’t just about attracting customers—it’s about keeping them coming back. A well-designed loyalty program can do just that, giving your customers a reason to choose you every time they need their coffee fix.
Why Loyalty Programs Work
Different people are motivated by different incentives. Some customers love free drinks, while others respond better to discounts or exclusive deals. By offering a variety of rewards, you can appeal to a broader audience.
My Loyalty Program Strategy
For my coffee business, I offered a free 8th cup as part of my loyalty program. This approach worked because it:
- Rewarded consistent customers without cutting into my margins too much.
- Made it easy for customers to track their progress toward earning rewards.
- Encouraged customers to visit regularly, often returning every week or two.
I also made sure to price slightly higher and offer deeper discounts as part of the loyalty program. This strategy provided an extra incentive without affecting my bottom line.
Make Your Loyalty Program Known
Once your program is in place, advertise it! Make sure your customers know about the rewards they can earn by sticking with you. Signs at your stand or digital reminders can work wonders.
Watch the Full Video
Want to learn more about creating a loyalty program for your coffee business? Watch my latest video for all the details.
A little loyalty goes a long way in building lasting customer relationships—and growing your coffee business.
