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Profitable Coffee 101

Dialing in Your Coffee Biz in 4 Weeks

The Secrets to Building a Profitable Coffee Business While Avoiding the Most Common (and Costly) Mistakes
Have You Been Dreaming of Starting Your Own Coffee Cart, Truck, or Trailer?

Weekly Meetings (Live Q&A)

  • Virtual Classes 
    • Recorded
  • Tuesdays 3pm-3:45 MT
  • 2p PST, 4p CST, 5p EST

4 Weeks of Deep Dive

  • Cost of Goods
  • Monthly Expenses
  • Start up Cost
  • Profit Projections

Profit Calculator

  • Use Template to develop custom profit calculator

Support

  • Get extra support to ensure your idea is viable

If you’ve ever imagined serving up smiles (and coffee) to your community, but find yourself stuck wondering:

  • Will it even be profitable?
  • How much does it cost to start?
  • What permits do I need?
  • How much will I pay monthly?
  • How much will I make per cup?
  • What equipment do I need?
  • What if I fail?

You’re not alone. These are the exact questions I’ve helped hundreds of aspiring coffee entrepreneurs answer on their journey to success.

Why Learn From Me?

Hi, I’m Vincent from Green Joe Coffee School, and I’ve dedicated my life to helping people like you launch their coffee businesses. Over the years, I’ve:

  • Owned multiple coffee carts, trucks, and trailers myself, learning firsthand what works (and what doesn’t).
  • Helped hundreds of people start their own successful coffee businesses, including carts, trucks, trailers, kiosks, and drive-thrus.
  • Literally written the book on coffee trucking, packed with my hard-earned lessons and insights.

If there’s one thing I’ve learned, it’s this: starting a coffee business is entirely possible when you have the right plan, support, and knowledge.

Introducing: The Profitable Coffee 101 Course

A step-by-step, 4-week course designed to give you the tools, knowledge, and confidence to make your coffee dream a reality. You’ll learn exactly what it takes to build a profitable mobile coffee business—and save countless hours (and dollars) by avoiding costly mistakes.

What’s Inside the Challenge?

1. Are Coffee Trucks Profitable?

  • Discover how to determine if your coffee business will work for you.
  • Profit Per Cup: We break down every ingredient for you, so you know exactly how much you’re making.
  • Monthly Expenses: Get a detailed breakdown, including insurance, POS systems, vehicle maintenance, and coffee equipment schedules.
  • Startup Costs: From equipment to labor to health codes, we’ve done the research so you don’t have to.

2. How to Raise Money to Open a Mobile Coffee Business

  • How to obtain a loan and understand different funding types.
  • The 5 C’s of borrowing and how to use them to your advantage.
  • How to apply for SBA loans and grants, and what pitfalls to avoid.
  • Why CDFIs matter

 The best, bombproof method for securing funding.

3. Cost of Goods

  • Learn how to calculate your cost of goods and how I do it myself.
  • Discover the top 2 websites to purchase supplies.

Uncover the least amount of menu items needed for maximum profit.

4. Profit Projection: Determining How Much Money You’ll Make

  • How to go from side hustle to full-time entrepreneur.
  • Use my profit prediction formula to map out your financial future.
  • Learn the variables that impact your profits.

How to pick the best location and approach landowners.

5. How to Price Your Menu

Maximize your revenue with smart pricing strategies.

6. How to Maximize Catering Profits

Unlock the secrets to turning catering gigs into big paydays.

7. Should You Start With a Cart, Truck, or Trailer?

Decide what’s best for you based on costs, lifestyle, and goals.

8. What Permits Do You Need to Start a Mobile Coffee Business?

Navigate the health codes and red tape with confidence.

BONUS: Live Q&A Sessions Every Week

Why This Challenge is Different

This isn’t just a course—it’s a roadmap to success, backed by my real-world experience of helping hundreds of entrepreneurs. You’ll save time, avoid costly mistakes, and start your journey on the right foot.

Spaces Are Limited—Don’t Wait!

This program will sell out, and once spots are gone, they’re gone. If you’re serious about making your coffee dream happen, now is the time to act.

Tuition: $199

Start Now
Is it self guided in which I can start at any time or are there certain times that it starts?

Both. The class was created as a DIY. However, I enjoy participating, so I do host class times where I cover the curriculum in presentation style. Those are recorded and uploaded to the course. This helps students move at their own pace, but also get instruction and it helps me update my curriculum with questions from the students.

It’s a virtual class. We host the meetings over Google Meet. You don’t need a gmail to join, just a link. 

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