When running a coffee business, especially one that operates in a mobile or roadside setup, attracting customers quickly and effectively is key. One of the most powerful tools in your marketing arsenal? Signage combined with the right call to action.
Signage That Guides Traffic
Setting up a sign well in advance of your location is essential to grab drivers’ attention and give them time to prepare for a stop. A simple reminder that they’ll need to turn soon works wonders in improving foot traffic.
Why Calls to Action Matter
Once customers get close, a compelling call to action can seal the deal. I’ve found that offering “First Cup Half Off” or “First Cup $1” works far better than advertising “Free Coffee.” These offers are clear, simple, and trustworthy, avoiding the skepticism often tied to “free” promotions.
Covering Your Costs
The great thing about these promotions is that they’re low-cost but highly effective. By pricing your discount to cover your cost of goods, you’re not taking a loss while still encouraging first-time customers to try your coffee.
Watch the Full Video for More Tips
Want to see these strategies in action? In my latest video, I dive deeper into how to use signage and promotions to increase traffic to your coffee stand or trailer.
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Attracting new customers doesn’t have to be complicated. Sometimes, a simple sign and a great deal are all it takes to boost your business!
